In the summer of 2018, I was asked by the founder of Be Electric Studios, Andrew Stern, to expand upon a graphic look that I had created for his first studio in 2017. He was adding another studio and wanted to continue in the same direction.
The goal was to distinguish Be Electric as a creative and unique company by designing and executing graphics that embrace the company name. The concept of the imagery was to execute how Be Electric could be interpreted on a atomic and subatomic level. That to Be Electric is to have your atoms really excited - colliding, merging, overlapping and bouncing off one another - a dance of spirited and creative frenzy. The kind of activity that usually accompanies a shoot at the studio. With many colorful murals in this area competing for attention, we decided to execute our design in black and white. In addition, we decided to execute the graphics in a technique that is rarely used in murals of this scale. The style is known as cross-hatching - a drawing technique that uses overlapping line work to create a mesh-like pattern.
Why is this cross-hatching style rarely employed for wall art? The most likely answer is that most street art is done quickly - a week is considered a long time to spend on a mural. Armed with a dozen #4 Princeton filbert brushes, a couple buckets of paint and that 'I can do this' mindset, I began in July. I was hoping to finish before the first winter snowfall. After drawing thousands of intersecting lines the mural was completed in September.
Be Electric is a video and photo studio rental company. They host music videos, fashion shoots as well as movie productions. Both of their studios are in Bushwick Brooklyn. Bushwick is a mecca for graffiti and street artists from around the world. There are hundreds of murals of every technique and style everywhere you look.
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CODA: Collaboration of Design + Art
The global online community that celebrates design projects featuring commissioned artworks.
[ manifesto ]
Art matters. Attention to the details of our environment leads to love of place, which brings us to take responsibility for the spaces where we live and work. And by extension, the people with whom we live and work. And by extension, to our local communities, our cities, our nations, and our world.
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Architects and designers know that remarkable design can change everything. They connect the dots across disciplines, collaborating with artists to make the world a more beautiful place. They are the ultimate patrons of the arts.
In the process, design professionals promote imagination and creativity, and through their commissions, make original art integral to and accessible in people's lives.
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