ZEBRADOG transformed an aging hospital experience by creating integrated and immersive art programs focused on bringing core values, caregiver recognition and patient stories to the public spaces through both static and digital expressions. The reimagined environment was developed with alongside custom messaging and revised facility brand color palettes. The use of modern materials and technology included; custom millwork, metals, solid surface (Corain), large-scale vinyl graphics, dimensional signage and interactive digital media.
The project goal was commissioning and creating an art program that told the stories of caregivers, patients and family members through the successful merging of facility and overall brand palettes. As the chosen provider, ZEBRADOG melded these elements through both static and digital mediums.
The collaboration process involved programing various storylines throughout layers of the facility, and working with the appropriate parties for curation of content including stories, testimonials, image assets and donor information. Many hospital resources were included in the process including the marketing and communications departments, donor foundations, caregivers, staff and facilities directors.
The project has been celebrated both internally and externally for its overall success in creating an art program ABOUT the institution itself - the focus of which tells the stories of the people that receive, give and support the care that happens within their space.
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CODA: Collaboration of Design + Art
The global online community that celebrates design projects featuring commissioned artworks.
[ manifesto ]
Art matters. Attention to the details of our environment leads to love of place, which brings us to take responsibility for the spaces where we live and work. And by extension, the people with whom we live and work. And by extension, to our local communities, our cities, our nations, and our world.
We champion the role of artists in our society. We need artists to provide us with inspiration, creativity, and imagination, and to help us envision a better world.
Architects and designers know that remarkable design can change everything. They connect the dots across disciplines, collaborating with artists to make the world a more beautiful place. They are the ultimate patrons of the arts.
In the process, design professionals promote imagination and creativity, and through their commissions, make original art integral to and accessible in people's lives.
Art in our public and private spaces helps us fight ordinary buildings, ordinary streets, ordinary cities. We celebrate the extraordinary.
The architecture of our buildings and the design of our interiors affect our happiness and well-being. Each of us deserves a daily dose of inspiration.