Commission for two, interactive, phosphorescent murals that would allow the public to interact playfully with the ABSOLUT brand.
Absolut Citron was launched in Miami because Miami is known for Florida oranges, which is one of the state's symbols. Florida is also known for its sunshine and for its Art Deco and MiMo architecture. The client [Absolut] wanted the brand integrated into the design, so I actually found an Art Deco hotel which entrance closely resembled an Absolut bottle and used this as an element of one of the murals. The second design also drew on Miami's early, glamorous Hollywood history and so I included the shape of the bottle to be discovered through the light interaction inside orange-like shape that was reminiscent of Esther William's famous synchronized swimming follies.
Remezcla Magazine served as the agent to the client and so they handled all communications, though I was always present. First, we had a series of meetings where I pitched several interactive proposals involving light and the the client [Absolut] loved the mural idea so we set out to work. Next we discussed color palettes and design pre-requisites, such as including the brand and the shape of the bottle in the art work. Finally we spoke about placement in the space to maximize exposure and visibility.
Art matters. Attention to the details of our environment leads to love of place, which brings us to take responsibility for the spaces where we live and work. And by extension, the people with whom we live and work. And by extension, to our local communities, our cities, our nations, and our world.
We champion the role of artists in our society. We need artists to provide us with inspiration, creativity, and imagination, and to help us envision a better world.
Architects and designers know that remarkable design can change everything. They connect the dots across disciplines, collaborating with artists to make the world a more beautiful place. They are the ultimate patrons of the arts.
In the process, design professionals promote imagination and creativity, and through their commissions, make original art integral to and accessible in people's lives.
Art in our public and private spaces helps us fight ordinary buildings, ordinary streets, ordinary cities. We celebrate the extraordinary.
The architecture of our buildings and the design of our interiors affect our happiness and well-being. Each of us deserves a daily dose of inspiration.