Salesforce approached Obscura with the opportunity to collaborate and create imaginative media for the 108’-long LED video wall in the lobby of their San Francisco headquarters. The display is the longest continuous 4mm LED screen in America, with over 7 million pixels at 8,000×800 resolution — and there was no commercially-available camera able to shoot at that resolution at the time. And at that size, significant technical wizardry would be required to make the display feel like it was scaled properly, and truly feel like a window into the world rather than just a video. Read More.