Earlier this month Las Vegas saw the grand opening of the world’s largest marijuana dispensary. Not only a destination for cannabis shoppers, this marijuana dispensary, in Las Vegas fashion, is an attraction in itself. The Planet 13 Las Vegas Cannabis Superstore and Entertainment Complex is an interactive art experience from projection mapping, to an aerial orb show, to an interactive LED floor that lights up as soon as guests walk in.
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Although it’s certainly a creative and fulfilling outlet, at the end of the day, art is how many artists make their living. Which means that money has to play a role. And it’s the same for art consultants! This is their business, and they have to make a profit in order to sustain themselves.
At this point, you may be wondering how the business side of art consulting could possibly impact you. As long as they’re willing to pay your rates, it shouldn’t really matter about the rest of their business operations, right?
While that’s true to an extent, the fact is that here—as with any profession—knowledge is power. The more you know about the business of art consulting, the more you can use that knowledge to grow your own business as an artist.
Six weeks ago in the art-conscious town of Santa Fe, NM, a somewhat eclectic group of technologists, architects, city planners, fabricators and artists of all persuasions got together to talk about the future of art and how it can transform public settings.
Given that southwest city’s affinity for all things creative, perhaps that’s not surprising – except the gathering of about 170 people from around the world revolved around CODAworx, a young Madison company.
Co-founded by serial entrepreneur Toni Sikes, CODAworx is becoming the Amazon of the commissioned art economy. By connecting artists and designers with opportunities that range from private building projects to public works of art to specialty commissions, CODAworx is matching talent and utilizing technology to streamline an often-complicated mating dance.
“I really think this is the most important thing I have ever done in my life,” said Sikes, who built other arts and publication companies in the past. “There has always been commissioned art, but there wasn’t an organized, tech-based way of bringing together the supply with those who had the demand. We’re the hub, the connectors, for all types of people within the industry.”
Second of a 3-part series on the business of art consulting by Peter Hite. In the first article of this series, we covered the basics of art consultants: who they are, why they matter to you as an artist, and how you can find compatible consulting firms. Remember that a single well-matched art consulting relationship will be much more fruitful than a dozen poorly matched ones—so don’t be afraid to spend time researching before you take any next steps.
Once you have put in the effort and identified several consultants who seem like a good fit, you, of course, have to actually reach out to them. The commissions won’t come to you unless the consultants respond to your emails or find you on CODAworx.
And that’s what we’ll be exploring today: how art consultants prefer to be contacted and how to make a memorable first (or second…or third…) impression.