The City of Placentia is pleased to announce a Request for Qualifications/RFQ to commission an artist or artist team to design and install large-scale street art murals for both sides of The West Crowther Avenue SR-57 underpass abutments within the City’s Transit Oriented Development (TOD)/Packinghouse District. Each mural wall measure: South Wall 44’ x 180’, and the North Wall measures 33’ x 180’. The materials, design, and palette must stand up to local weather and be amenable to ongoing maintenance. An all-inclusive budget of up to $100,000 is available for this project. A free informational seminar on the RFQ will be held virtually via Zoom Wednesday, May 11, at 5pm Pacific. REGISTER HERE Applications are asked to review Caltrans Transportation Art Guidelines before beginning their application. The location directly adjacent to West Crowther Avenue is a major residential and industrial/commercial thoroughfare bookended by SAM's Club and Home Depot to the West and light manufacturing, wholesale companies and new luxury apartments to the East. A new Metrolink train station is also planned for this area in the next several years.  The area is heavily trafficked and the location of the proposed murals sit at the entrance to the City’s TOD/Packinghouse District which presents a unique opportunity to showcase Placentia's new District, residents, and commitment to the arts. The commission is open to all types of design approaches, including street art and bold, abstract, and modern art. The City is hoping the new murals create a destination location that attracts foot traffic into the District and social media interest. Select qualifying candidates will be encouraged to create Mural Proposals that translate well from various viewing angles, and those proposals must include each of the four (4) primary viewpoints (looking north and south and East and West on the inside walls of the underpass). This opportunity is open to artists residing in Southern California identified as Ventura, Los Angeles, San Bernardino, Orange, Riverside, San Diego, and Imperial Counties, working in any site appropriate media, and who have prior experience working on projects of this budget and scale.