Inspired by light rays travelling in diamond with brilliant cut – a form that produces phenomenal brilliance with maximized light directed through its top, Prismverse is built with a 10-meter-wide LED floor and the complex-geometrical tessellated mirrors wall. The highly illuminated interior becomes a metaphor for the instant tone-up effect of Dr.Jart+ skin-brightening product “V7 Toning Light”. Visitors will be immersed in splendors of our mother nature, ranging from the galaxy and distant stars, rare gemstones, glistens of flowing water, and refracted light beams. These resembles the brightening, moisturizing, protective and vitalizing effects of the product once applied on skin.
To enhance its brand position in China market and to introduce its iconic skin-brightening product “V7 Toning Light”, global skincare brand Dr.Jart+ launched “Light Now Exhibition” for the first time in Raffles City Shanghai, China and commissioned us to create an immersive art installation for experiencing. The brand aims to bring forward its product concept, “Light Now. Right Now.” and the product’s instant brightening, moisturizing, protective and vitalizing effects once applied on skin.
The journey to unprecedented sceneries of glimmers begins at the touch of the product centered in the space. Every mirror inside Prismverse is precisely aligned so that no matter where the visitors go, light reflections brighten up their faces. Produced by Japanese sonihouse, sophisticated omnidirectional speaker “scenery” is equipped to create a surrounding ambient soundscape, resulting in a highly immersive experience for the visitors. Visitors are expected to pace around, explore visuals and soundscapes in every corner. Prismverse is therefore immersing the visitors in an all-rounded kaleidoscopic view of sparkles, giving the visitors a new experience of light.
Prismverse’s experience introduces a modern and exuberant image of the international brand Dr.Jart+. It’s a playground for the senses, inviting visitors to stay and discover.
With just three nights, the interactive system, the LED floor and the tessellated mirror wall were fully constructed and calibrated in the Raffles City Shanghai. The swift and demanding construction as well as the highly impeccable interactive experience is believed to deserve the visitor’s recognition and to bring forward the brand’s vibrant and contemporary image among the China market.
Prismverse 360 immersive video (For iOS users to get the best experience of the VR 360 video, please view it in YouTube App):
Prismverse Case Study Video
XEX / XCEED
XEX / XCEED
Share Via Email
CODA: Collaboration of Design + Art
The global online community that celebrates design projects featuring commissioned artworks.
[ manifesto ]
Art matters. Attention to the details of our environment leads to love of place, which brings us to take responsibility for the spaces where we live and work. And by extension, the people with whom we live and work. And by extension, to our local communities, our cities, our nations, and our world.
We champion the role of artists in our society. We need artists to provide us with inspiration, creativity, and imagination, and to help us envision a better world.
Architects and designers know that remarkable design can change everything. They connect the dots across disciplines, collaborating with artists to make the world a more beautiful place. They are the ultimate patrons of the arts.
In the process, design professionals promote imagination and creativity, and through their commissions, make original art integral to and accessible in people's lives.
Art in our public and private spaces helps us fight ordinary buildings, ordinary streets, ordinary cities. We celebrate the extraordinary.
The architecture of our buildings and the design of our interiors affect our happiness and well-being. Each of us deserves a daily dose of inspiration.