MIRAGE was an incredible 360º immersive audio-visual experience that was launched on 28th June, 2016 in British Columbia's largest mall. The projected content took attendees on a journey of colourful 3D illusions and expansive transformations. The mirrored floor and ceiling created an all-encompassing infinity effect that greatly amplified the visual experience.
The creative challenge was to design an experience that appealed to all ages ranging from the very young to the old. To overcome this, we designed the experience around colour, geometry and depth perception. The experience starts out simple, showing a grid of white dots on a black background on just one wall, that calmly shrinks and grows with the audio track. The dots then compress into flat lines and expand outwards to fill the entire room with stripes. As the stripes meet opposite, the walls appear to push outwards, giving the illusion the room expanding outwards. With this new perceived space, we began playing with distance, geometric transformations, rotations, lighting and texture effects giving the sensation of being in a much larger room.
For this project, we worked closely with BOLD Event Creative, who originally came up with the concept and also engineered and built the structure. We were responsible for developing the technology solution and designing and producing the projected content and soundscape.
Mirage was inspired by Dr Who’s Tardis. From outside Mirage looks like a big cube, but once you are inside it, your brain thinks that it’s a lot bigger. Just like the Tardis! And with it’s colorful 3D graphics from geometry shapes to flowers and sunbursts, we knew the creative would appeal to everyone.
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CODA: Collaboration of Design + Art
The global online community that celebrates design projects featuring commissioned artworks.
[ manifesto ]
Art matters. Attention to the details of our environment leads to love of place, which brings us to take responsibility for the spaces where we live and work. And by extension, the people with whom we live and work. And by extension, to our local communities, our cities, our nations, and our world.
We champion the role of artists in our society. We need artists to provide us with inspiration, creativity, and imagination, and to help us envision a better world.
Architects and designers know that remarkable design can change everything. They connect the dots across disciplines, collaborating with artists to make the world a more beautiful place. They are the ultimate patrons of the arts.
In the process, design professionals promote imagination and creativity, and through their commissions, make original art integral to and accessible in people's lives.
Art in our public and private spaces helps us fight ordinary buildings, ordinary streets, ordinary cities. We celebrate the extraordinary.
The architecture of our buildings and the design of our interiors affect our happiness and well-being. Each of us deserves a daily dose of inspiration.