Client: Corporation de développement économique du territoire du Rocher-Percé

Overview

To create a new, innovative tourist attraction in the Gaspésie region, the Economic Development Association of Rocher-Percé commissioned us to create a new Lumina for the town of Chandler.
Lumina are unique night walk experiences that aim to bring people together in a new format of outdoor immersive experience. Along an enchanted trail of 1.5 km, visitors explore a media saturated forest using a custom connected object in search of fallen stars. Encountering playful surprises at every turn, they find and collect stars to launch into the sky during the culminating show.

Goals

This project was born out of a need to create a new destination in the Gaspé Region. Local stakeholders wanted to attract new visitors to breathe new life into the local economy. An equally important goal was to create something that locals will enjoy just as much as tourists. Respectful and seamless integration of multimedia with the natural environment was therefore of paramount importance. The site was carefully surveyed and assessed to make sure to adapt the media features and technologies to have the lowest possible impact on the local ecosystem.

Process

The creative process for Nova Lumina involved close strategic collaboration with many project stakeholders. After an intense research and story ideation phase, the creative and design team began to ideate and prototype an extensive range of potential multimedia and interactive zones.

Gradually, the experience came together as the story, content production, interactive prototypes and music converged into a cohesive Lumina experience.

Over many months a large team of visual and sound designers, animators and programmers worked hard to design and refine the interactive and pre-rendered audiovisual content. Many weeks of on-site integration and testing followed, and finally Nova Lumina was brought to life.