AVA V2 was featured at TEDxCERN 2016. The main inspiration for AVA V2 comes from experiments, their data results and visuals that focus on particle physics, and the name AVA is derived from the surface-volume shape coefficient. Using particle size measurements, AVA V2 reflects the changing image of powder characterization using particle size analysis and cosmic rays. Since it was a scientific project, we spent a lot of time during the research and development phase. Inspired by Buckminster Fuller's iconic dome structure designs, we combined two mediums in one project: physics and architecture! http://tedxcern.web.cern.ch/particle-physics-scientific-installation-ouchhh
AVA V2 is an installation that has the unique Ouchhh style. We had complete creative freedom for this project. Thus, our goal was to create a piece that integrated our main interests: art, science and technology. The production schedule was a 6 month process, which we were successful in covering a 360 degree hemisphere with a projection on a Opque type fabric. We came up with the idea of designing an installation on particle physics while we were doing research on other projects. AVA V2 could be thought as a follow up to V1, building upon our designs and focusing more on the particle concept.
Ferdi Alici was the director of the project. Concept design and creative direction was by Eylul Duranagac. Sound design by Audiofil. AVA V2 was a performance realized on a geodesic dome. This installation and its structure were designed with assembly/disassembly in mind, thus allowing the installation to be re-performed anywhere in the world in same conditions. We provided a temporal and spatial experience that integrated art, science and technology.
Ouchhh strives to find balance between art, science and technology in every work it creates. An innovative interdisciplinary creative hub with expertise in animation and public art, we are inspired by mathematics, nature, geology and the works of particle physicists, inventors and architects. We create outdoor A/V performances, video mapping projections, kinetic sculptures and immersive experiences that touch upon our belief in employing design principles based in nature and applying these to computational design. Ouchhh's work has screened at Google, CERN, National Space Center UK, Hong Kong, Rome, Montreal, USA and have won multiple awards and critical acclaim.
Art matters. Attention to the details of our environment leads to love of place, which brings us to take responsibility for the spaces where we live and work. And by extension, the people with whom we live and work. And by extension, to our local communities, our cities, our nations, and our world.
We champion the role of artists in our society. We need artists to provide us with inspiration, creativity, and imagination, and to help us envision a better world.
Architects and designers know that remarkable design can change everything. They connect the dots across disciplines, collaborating with artists to make the world a more beautiful place. They are the ultimate patrons of the arts.
In the process, design professionals promote imagination and creativity, and through their commissions, make original art integral to and accessible in people's lives.
Art in our public and private spaces helps us fight ordinary buildings, ordinary streets, ordinary cities. We celebrate the extraordinary.
The architecture of our buildings and the design of our interiors affect our happiness and well-being. Each of us deserves a daily dose of inspiration.