Although this was the second Super Chix location to open, it was the first time the owner opted to bring on a design team to elevate the interiors and communicate the soul of the brand as an elevated fast-casual eatery. The overarching design and brand identity challenge was to create a space that infused sophisticated details within a fast-casual setting that caters to a kid-friendly, yet upscale demographic. The look and feel of the 2,500-square-foot space needed to differentiate Super Chix as an independent chain whose mantra focuses heavily on all natural ingredients and a holistic approach to food.
The overall design aesthetic is welcoming, edgy and contemporary. A bright yellow accent color is used sparingly and intentionally to tie the space together and contrast with a neutral palette of greys and blacks, allowing the brand to be memorable and easily recognizable. The focal point is a large mural featuring illustrated, handpainted phrases that tell the Super Chix brand story. The use of various materials and finishes create continuity and interest in the small space, including: hand stenciled patterns on the floor, wire-brushed wood, aged iron detailing, white painted brick, neon signage, custom light fixtures, and modular art panels that resemble cracked egg shells. The furniture also supports the locally sourced narrative, including the concrete stool bases at the counter seating area that were poured as a part of the custom stained concrete floor and fitted with locally crafted wood and steel.
Super Chix is a strong example of how Lou Verne by Studio 11 was initially integrated into the design process. Working closely with the clients vision, original hand sketched logos were rendered as a counterpart to the fresh, modern interior. Through the process Studio 11 was able to create something truly tailor made to Super Chix, which has become a feature component to the branding identity.
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CODA: Collaboration of Design + Art
The global online community that celebrates design projects featuring commissioned artworks.
[ manifesto ]
Art matters. Attention to the details of our environment leads to love of place, which brings us to take responsibility for the spaces where we live and work. And by extension, the people with whom we live and work. And by extension, to our local communities, our cities, our nations, and our world.
We champion the role of artists in our society. We need artists to provide us with inspiration, creativity, and imagination, and to help us envision a better world.
Architects and designers know that remarkable design can change everything. They connect the dots across disciplines, collaborating with artists to make the world a more beautiful place. They are the ultimate patrons of the arts.
In the process, design professionals promote imagination and creativity, and through their commissions, make original art integral to and accessible in people's lives.
Art in our public and private spaces helps us fight ordinary buildings, ordinary streets, ordinary cities. We celebrate the extraordinary.
The architecture of our buildings and the design of our interiors affect our happiness and well-being. Each of us deserves a daily dose of inspiration.