Why Neon Pigeon? Neon lights and pigeons are ubiquitous in urban hubs all over the world, evoking images of social energy, graffiti and late night underground dives. Inspired by a mash-up of New York meets London meets Tokyo, the goal for Neon Pigeon was to capture the essence, rather than the look, of the quintessential Tokyo izakaya. The 1550 square foot space harnesses the buzz and energy of the people, capturing the izakaya essence with a gritty urban twist.
In order to capture the urban angle for Neon Pigeon, graffiti was the single most important part of the design, next to materiality and proportion. The goal was to create a recognizable brand for the restaurant and drive the overall design, while creating an energetic urban atmosphere.
There was a deep collaboration between the designer and artist during this project. After studying the graffiti styles of Tokyo and New York, the design team worked with Zero, a well known local street artist, to collectively select the style and conceptual direction that best fit with the Neon Pigeon brand. We then brainstormed ways to integrate the branding of the venue into the art itself. The artist then produced digital mock-ups and the team further collaborated together to come up with the final installed works.
Neon Pigeon is currently one of the hottest restaurants in Singapore, judging by the two hour queues on weekends and the repeated press coverage. In each article covering Neon Pigeon, there is a mention of the vibe that is captured in the space; the energy is palpable and the one-of-a-kind art is a huge contributor to its success.
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CODA: Collaboration of Design + Art
The global online community that celebrates design projects featuring commissioned artworks.
[ manifesto ]
Art matters. Attention to the details of our environment leads to love of place, which brings us to take responsibility for the spaces where we live and work. And by extension, the people with whom we live and work. And by extension, to our local communities, our cities, our nations, and our world.
We champion the role of artists in our society. We need artists to provide us with inspiration, creativity, and imagination, and to help us envision a better world.
Architects and designers know that remarkable design can change everything. They connect the dots across disciplines, collaborating with artists to make the world a more beautiful place. They are the ultimate patrons of the arts.
In the process, design professionals promote imagination and creativity, and through their commissions, make original art integral to and accessible in people's lives.
Art in our public and private spaces helps us fight ordinary buildings, ordinary streets, ordinary cities. We celebrate the extraordinary.
The architecture of our buildings and the design of our interiors affect our happiness and well-being. Each of us deserves a daily dose of inspiration.