The permanent installation, titled “I, Mannahatta (From Rock)', July 2013, taken by artist, Susan Wides, at the Top of the Rock, capturing the city from an iconic 360-degree vista at twilight. Nine custom panels, illuminated on customized daylight LED displays, span twenty-three feet long and six feet high, showcasing a breathtaking frieze of photography that can be seen from every angle in the store. Wides’ black and white cityscape spans across one horizon line that stretches north, east, south and west, displayed on a sixty-two by twenty-six foot rotunda located prominently in the center of the store.
Global President of Banana Republic, Jack Calhoun describes the installation at Banana Republic's flagship New York store as it "reflects the best expression of Banana Republic’s authentic approach to localizing our store experience by celebrating both the cities and communities where we’re located” Banana Republic looked to Jayne H. Baum/JHB Galleries for their commission of the New York artist Susan Wides to compliment the historic, art deco design of the store’s building and space. Regionalist decisions based in and engendered by the creative spirit of New York involved the local manufacture of daylight LED systems built in Brooklyn's Navy Yard as well as specialized textile graphics, fabricated by Duggall Visual Solutions.
The confluence of corporate brand identity, artistic vision, state of the art technological execution and the inimitable view of New York City from the Top of the Rock at twighlight's magic hour begins with Banana Republic's confidence and history of collaboration in the advisory and artistic direction of Jayne H. Baum/JHB Galleries. Every aspect of the project was conducive to the elements of the city, and were engaged accordingly from Wides' initial photo-shoot on the Top of the Rock to the opening celebration of the reinvented flagship location. In collaboration with Banana Republic, this project is rooted in creating what Susan Wides describes as "the experience not merely of being in a place, but of connecting to that place on many levels", a subtle request to consider and appreciate our sense of place. For all teams involved, Wides' statement describes the refined dynamic with which people, history, and their combined efforts inspire.
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CODA: Collaboration of Design + Art
The global online community that celebrates design projects featuring commissioned artworks.
[ manifesto ]
Art matters. Attention to the details of our environment leads to love of place, which brings us to take responsibility for the spaces where we live and work. And by extension, the people with whom we live and work. And by extension, to our local communities, our cities, our nations, and our world.
We champion the role of artists in our society. We need artists to provide us with inspiration, creativity, and imagination, and to help us envision a better world.
Architects and designers know that remarkable design can change everything. They connect the dots across disciplines, collaborating with artists to make the world a more beautiful place. They are the ultimate patrons of the arts.
In the process, design professionals promote imagination and creativity, and through their commissions, make original art integral to and accessible in people's lives.
Art in our public and private spaces helps us fight ordinary buildings, ordinary streets, ordinary cities. We celebrate the extraordinary.
The architecture of our buildings and the design of our interiors affect our happiness and well-being. Each of us deserves a daily dose of inspiration.